I am working on the USP of Fynd Products known as the Fynd Platform. I conducted User Interviews, Competitive Analysis of 6 different Competitors and brought key insights on the table, Designed the onboarding flow and Home journeys. Collaborating with the Design team, Developers, Product managers and defending designs in front of stakeholders is one many tasks I enjoy doing at Fynd.
Lemon Yellow being design agency helped me work on different projects from different domains. The grind was continuous and fun, I worked on SonyLIV all platforms including Android, iPhone, iPad, Android Tablet and TV. I directly collaborated with the Product Managers from Sony Picture Networks.
Gathered and evaluated user requirements, worked on 2 different AI products with the major product being PRAP. Conducted Heuristic Analysis, Created sitemaps, IA’s, user flows as well as UI Designs. Creating Style guides for making designs easier for development. Presented rough drafts to the stakeholders. Identified and troubleshooted UX problems, Client facing Design feedbacks.
UX/UI Troubleshooting, App & Web Designing, Creating Style Guides & High fidelity UI Designs. Created prototypes for the stakeholders to run through the users based on it reiterated the designs.
When I am not designing, I have other passions such as gymming, football and visit beautiful scenic places. I also love feeding animals!